July 2025 - Florists' Review PRINT

This is a PRINT version of our JULY 2025 Florists' Review edition.

Welcome to the JULY 2025 issue of Florists' Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry. 

In This Issue:

• Florist Spotlight

• From Petal to Pistil

• Foliage Manipulation 

• Holiday Decor with Ribbon:
  What’s Trending

• Rooted in Resilience

• Trade Associations

• Collaborate with Confidence   

• Invest in Yourself

• Creative Tutorials

• Coming Events and more!

As we celebrate American Grown Flowers Month, we’re reminded not only of the beauty that blooms from our soil but also of the strength that grows through collaboration. The cut flower industry has deep roots in the United States, and in this issue, we spotlight ways you can support and educate your customers about Certified American Grown flowers—while also deepening relationships with your local farming community.

Inside, you'll find stories that highlight the value of joining trade associations, forming partnerships with brands, and continuing your floral education to enhance both your creativity and your bottom line. As always, we offer step-by-step tutorials, business-boosting ideas, and design inspiration to help you flourish.

This issue—rich with insights, innovation, and heart—is brought to you by our dedicated team of contributors and the generous support of our marketing partners. It’s their belief in the power of this industry, and in you, our loyal readers, that allows us to do what we do.

High-quality 68-page print publication with valuable information and beautiful imagery to share with potential clients and associates. 

Order yours today!